How do I build breadcrumbs from the shopper's actual browsing path?
Turn on Build breadcrumbs from the visitor's path in Settings › Visitor path and click Save. Trails then follow the route each shopper took, and fall back to the product's collection for visitors who arrive directly. It is available on paid plans.
What it is
Normally, a breadcrumb shows where a page sits in your category tree. Visitor path builds the trail from the route a shopper actually took through your store instead. If someone browsed Home › New arrivals › Summer and then opened a product, their breadcrumb can reflect that journey rather than the product's place in the tree. Shoppers who arrive with no route yet, for example straight from Google, still get a breadcrumb: the trail falls back to the product's collection.
Visitor path is available on paid plans.
How to set it up
Open Settings and use the theme picker in the header to choose your theme.
Go to the Visitor path section.
Turn on Build breadcrumbs from the visitor's path.
Optionally, set Steps to show to limit how much of the route appears.
Optionally, turn on Prefer the visitor's path over your collections if the route should win over your tree.
Click Save in the save bar.
If you're on the free plan, the section shows an Included in a higher plan link to the Pricing page instead.
Why it's useful
Shoppers often reach a product from several directions: a sale page, a seasonal collection, a department. A trail that mirrors their own route makes the back step feel natural, because one click returns them to the list they were just browsing, not some other category. That reduces frustration and keeps people exploring. It's especially valuable for stores where the same product appears in many collections. The fallback means no visitor is ever left without a trail.